{"id":1801,"date":"2023-12-17T18:36:41","date_gmt":"2023-12-17T18:36:41","guid":{"rendered":"https:\/\/bilgilim.com\/?p=1801"},"modified":"2023-12-17T18:36:46","modified_gmt":"2023-12-17T18:36:46","slug":"gerilla-pazarlama-nedir-nasil-uygulanir","status":"publish","type":"post","link":"https:\/\/bilgilim.com\/gerilla-pazarlama-nedir-nasil-uygulanir\/","title":{"rendered":"Gerilla Pazarlama Nedir? Nas\u0131l Uygulan\u0131r?"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Gerilla Pazarlama nedir?<\/h4>\n\n\n\n<p>Gerilla pazarlama, geleneksel pazarlama stratejilerinin kahramanl\u0131ktan \u00e7ok s\u00fcper kahraman olmad\u0131\u011f\u0131 bir d\u00fcnyada parl\u0131yor. Bu strateji, b\u00fct\u00e7eleri s\u0131k\u0131\u015fm\u0131\u015f i\u015fletmelerin kreatifli\u011fini kollar\u0131na alarak, s\u0131radan\u0131n d\u0131\u015f\u0131na \u00e7\u0131kmay\u0131 hedefliyor.<\/p>\n\n\n\n<p>D\u00fc\u015f\u00fck b\u00fct\u00e7elerle y\u00fcksek etki yaratma sanat\u0131 olan gerilla pazarlama, sizi bir reklamdan daha fazlas\u0131 olarak hat\u0131rlatmaya \u00e7al\u0131\u015f\u0131r. Bu strateji, &#8220;\u015eok et, g\u00fcld\u00fcr, payla\u015ft\u0131r&#8221; prensibiyle \u00e7al\u0131\u015f\u0131r. S\u0131ra d\u0131\u015f\u0131 fikirler, sokak pazarlamas\u0131, s\u00fcrpriz etkinlikler ve sosyal medya kullan\u0131m\u0131 gibi taktikleri i\u00e7erir.<\/p>\n\n\n\n<p>Gerilla pazarlama, i\u015fletmeleri reklam sava\u015f\u0131nda s\u0131radanl\u0131ktan kurtararak, t\u00fcketicilere unutulmaz bir deneyim sunmaya \u00e7al\u0131\u015f\u0131r. Sonu\u00e7ta, i\u015f d\u00fcnyas\u0131 bazen ciddiyetten uzakla\u015fmal\u0131 ve kreatif zek\u00e2y\u0131 \u00f6n plana \u00e7\u0131karmal\u0131d\u0131r. Unutmay\u0131n, bir \u015feyin pazarlamas\u0131, e\u011flenceli olmadan da yap\u0131labilir, ama neden s\u0131k\u0131c\u0131 olsun ki?<\/p>\n\n\n\n<p>Gerilla pazarlama terimi, Amerikal\u0131 pazarlamac\u0131 Jay Conrad Levinson taraf\u0131ndan 1984 y\u0131l\u0131nda ayn\u0131 ad\u0131 ta\u015f\u0131yan kitab\u0131nda pop\u00fcler hale getirilmi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"659\" src=\"https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/969022c64fc0acdd6857c14a326f49fd.jpg\" alt=\"\" class=\"wp-image-1806\" title=\"\" srcset=\"https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/969022c64fc0acdd6857c14a326f49fd.jpg 1000w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/969022c64fc0acdd6857c14a326f49fd-300x198.jpg 300w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/969022c64fc0acdd6857c14a326f49fd-768x506.jpg 768w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/969022c64fc0acdd6857c14a326f49fd-585x386.jpg 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Gerilla Pazarlama&#8217;n\u0131n faydalar\u0131 olarak;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130nsanlar\u0131n kar\u015f\u0131s\u0131na en olmad\u0131k zamanlarda \u00e7\u0131karak onlar\u0131 \u015fa\u015f\u0131rt\u0131r ve haf\u0131zalar\u0131nda daha kal\u0131c\u0131 bir marka yarat\u0131l\u0131r.<\/li>\n\n\n\n<li>D\u00fc\u015f\u00fck maliyetlerle y\u00fcksek d\u00f6n\u00fc\u015fler elde edilir.<\/li>\n\n\n\n<li>Kli\u015felerden uzakla\u015f\u0131l\u0131r ve fark yarat\u0131r.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-1024x681.jpg\" alt=\"\" class=\"wp-image-1812\" title=\"\" srcset=\"https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-1024x681.jpg 1024w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-300x199.jpg 300w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-768x510.jpg 768w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-1536x1021.jpg 1536w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-2048x1361.jpg 2048w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-1920x1276.jpg 1920w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-1170x778.jpg 1170w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-585x389.jpg 585w, https:\/\/bilgilim.com\/wp-content\/uploads\/2023\/12\/181c217f59d683a1f36a0cd55b9ed75c-263x175.jpg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gerilla pazarlama yap\u0131 olarak viral pazarlama ile yap\u0131 b\u00fct\u00fcnl\u00fc\u011f\u00fc olarak benzer \u00f6zellikler ta\u015f\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gerilla Pazarlama nedir? Gerilla pazarlama, geleneksel pazarlama stratejilerinin kahramanl\u0131ktan \u00e7ok s\u00fcper kahraman olmad\u0131\u011f\u0131 bir d\u00fcnyada parl\u0131yor. Bu strateji, b\u00fct\u00e7eleri s\u0131k\u0131\u015fm\u0131\u015f i\u015fletmelerin kreatifli\u011fini kollar\u0131na alarak, s\u0131radan\u0131n d\u0131\u015f\u0131na \u00e7\u0131kmay\u0131 hedefliyor. D\u00fc\u015f\u00fck b\u00fct\u00e7elerle&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-1801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/posts\/1801"}],"collection":[{"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/comments?post=1801"}],"version-history":[{"count":11,"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/posts\/1801\/revisions"}],"predecessor-version":[{"id":1816,"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/posts\/1801\/revisions\/1816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/media\/1815"}],"wp:attachment":[{"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/media?parent=1801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/categories?post=1801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bilgilim.com\/wp-json\/wp\/v2\/tags?post=1801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}